“It is essential for a utility or organization to fully understand the market in which it operates, as this is the first step to determining the organization’s impact. Market research helps to define factors such as the market size and scope, as well as to identify trends and conditions for the establishment of baselines, forecasts, and planning.”
Market characterizations provide insight and clarity into a market and how it functions. These studies help to define a market’s scope, size, demographics/firmographics, key market actors, historical context, and trends, among other factors. Part of characterizing a market may be defining its segments, which can help utilities or companies to gain a better understanding of the nuances of a given market or industry. These studies can be based on both qualitative and quantitative information, and while they are scalable, they are often high-level and serve as a starting point for more in-depth analyses or studies.
The Anchor Blue Team are skilled in analyzing the market as a whole, including market size estimates, trend analysis, customer behavior research, policy analysis, and market actor and supply chain analysis. The Anchor Blue Team are experienced in market assessments and characterizations in EE, renewable energy, and the water-energy nexus in the agricultural industry.